Elevating experiences with 3D visual designs
Beyond UX/UI design work at Rocket Money, I crafted a new 3D animated visual style for special signature moments. The designs were made in Cinema 4D.
Beyond UX/UI design work at Rocket Money, I crafted a new 3D animated visual style for special signature moments. The designs were made in Cinema 4D.
client
Rocket Money
role
Art Direction, 3D Visual Design, Animation
visual design & animation
With the launch of Rocket Card, we introduced a reward point loyalty program that puts cash back towards home goals. To celebrate significant reward point milestones, I designed an animation that feels playful and gamified.
visual design & animation
In the Rocket Money app, members can create savings accounts. To keep them motivated on their long-term saving goals, we introduced milestone badges. I designed the 3D versions of the badges and animations to bring these accomplishments to life.
In Cinema 4D, I animated the border extrusion and scene lighting for buildup, while in After Effects, I enhanced the opening with a trim path effect. A firework effect added a final touch of delight.
visual brand design
When members upgrade to Rocket Money Premium, we aim to create a special moment. After a collective brainstorming session, we decided to use a diamond motif to represent Premium due to its desirable and luxurious nature. I designed both the diamond icon and the 3D render to enhance the premium upgrade experience.
