Elevating experiences with 3D visual designs
Beyond UX/UI design work at Rocket Money, I crafted a new 3D animated visual style for special signature moments. The designs were made in Cinema 4D.
Beyond UX/UI design work at Rocket Money, I crafted a new 3D animated visual style for special signature moments. The designs were made in Cinema 4D.
client
Rocket Money
role
Art Direction, 3D Visual Design, Animation
visual design & animation
With the launch of Rocket Card, we introduced a reward point loyalty program that puts cash back towards home goals. To celebrate significant reward point milestones, I designed an animation that feels playful and gamified.
visual design & animation
In the Rocket Money app, members can create savings accounts. To keep them motivated on their long-term saving goals, we introduced milestone badges. I designed the 3D versions of the badges and animations to bring these accomplishments to life.
In Cinema 4D, I animated the border extrusion and scene lighting for buildup, while in After Effects, I enhanced the opening with a trim path effect. A firework effect added a final touch of delight.
visual brand design
When members upgrade to Rocket Money Premium, we aim to create a special moment. After a collective brainstorming session, we decided to use a diamond motif to represent Premium due to its desirable and luxurious nature. I designed both the diamond icon and the 3D render to enhance the premium upgrade experience.
tutorial
This video tutorial highlights my process of turning 2D icons from Figma into 3D objects in Cinema4D.